ABOUT

Client: Sony
Company worked for: AKQA
Production: Ocurens

Sony and AKQA London crafted a film with two-time Eurovision winning artist, Loreen. The film captures her deep relationship to music and her unique ability to transform emotions into universal connection. Through found harmony in nature, her message transcends emotional barriers to create profound resonance with audiences.

The film is the third episode of a wider ongoing social series called For the music, which we have been developing with Sony. The series aims to shine the light on up and coming talents, and capture their unique and individual relationships to music, featuring the Sony's WH-1000XM5 noise cancelling headphones.

I was the creative lead on the project, overseeing and leading the concepting, pre-production, shoot and post production of the film. I worked alongside an amazing AKQA team with Senior Designer Jake Coleman, Producer Mimmi Lind, and Project Manager/ Client services Tal Israeli. We partnered with Ocurens to produce the film, directed and edited by the talented Jedidah M.