ABOUT

I decided to create a fashion shoot to showcase the latest Coca Cola women’s clothing collection. Tailored towards the younger generation (Generation Z) the shoot needed to be on brand with Coca Cola ,and be suitable for their latest advertisement campaign as well as social media. The shoot represented one of Coca Cola’s main Core Values and aims which is to inspire moments of optimism and happiness and to show Integrity by being real.

Illustrators: Yasmin Carter Morgan and Olga Martyna