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Reclaiming a summer of live music lost to lockdown.

Up and coming artists rely on summer festivals to take their careers to the next level, sharing the bill with A-list talent and being seen by hundreds of thousands of punters. Covid-19 changed all that.

By creating ‘Share the Stage’ for Barclaycard, we ensured festival headliners could still share the limelight with acts who were meant to support them this summer.  We created four episodes, each featuring performances from a top headline artist (Kaiser Chiefs, Lewis Capaldi, Mabel & Bastille) and two up and coming acts per show - all presented by Fearne Cotton and shot at the iconic Abbey Road Studios. Each episode included interviews, plus an exclusive headliner cover of one of the smaller bands tracks.We took the content, and shared it with millions across the internet, using Barclaycard media spend to replace exposure they lost from cancelled festivals.

Away from the stage, festivals are usually packed with unique ways to get your creative juices flowing and your taste buds tingling. So, to sit alongside the performances, we partnered with the very best in food, entertainment and comedy to create online content that helped Barclaycard customers create their very own festival experience at home.

4.6M+ impressions and 7.7M views of content to date
113 Pieces of launch day press coverage- all overwhelmingly positive
32.5% YouTube VTR (vs a benchmark of 21.9%)
Special highlights show aired on Channel 4