ABOUT

In October 2020, we approached a non-profit organisation called ConnectHive (formerly Deedbees) to offer our motion graphics and animation services. ConnectHive are a platform connecting volunteer mentors and mentees – improving skills and encouraging professional development across various industries and careers.

The Brief
ConnectHive requested an 8 to 10-second animation to be featured on their website. The animation needed to be clear, playful and act as a strong and engaging visual for users landing on the homepage. Their values, strong branding colours, characters and designs resonated well with us and we could see a fantastic potential for motion within their website and extended marketing.

Website Friendly
To ensure that the animation would be UI-friendly, the output formats for each version needed to be high visual quality but low file size. With this in mind, we used minimal colours, avoided gradients and tested the file's quality in various dimensions and output modes including MP4, GIF and MOV. We also decided to add a looping element to the video (starting and ending at the same point) so it would seamlessly play on repeat whilst visible on the site.

Landing page animations are a great, easy way to keep your audience engaged and eager to learn more about your organisation – especially if they show off strong, recognisable branding.