ABOUT

Recyclable & Organic
This project was commissioned by BOCA the creators of the UK’s finest organic and vegan toothpaste crafted by dentists.

We were challenged to create an animation showcasing their refill system to reduce the use of single-use plastic tubes.

Collaborating with BOCA and Elisabetta Giordana, we animated an instructional video promoting their unique campaign and product.

Day/Night
This innovative line featured organic day and night toothpastes and the world's first patent-pending refill system for plastic toothpaste tubes!

BOCA’s Values
What we love about this project, aside from Elisabetta's wonderful paper cut-out style illustrations, is BOCA's real push towards sustainability and drive to improve the benefits of oral care.

Handcrafted Style
It was important for us to ensure that the movement and pacing of the animation matched the content, so we gave it an organic, hand-animated feel reminiscent of stop-motion.