Chermine Assadian Global Creative Lead

ABOUT

Probably the most emotional, intense and ultimately important campaign of my career. It won every awards so far and more importantly made a real difference.
While 233 children are on the waiting list for an organ transplant in the UK, there were only 40 donors in 2021/2022. To make this invisible wait visible, NHS Blood and Transplant created a powerful campaign centred around an emotive stunt in waiting rooms across the country.
More than 50% of the kids we featured in our “WaitingToLive” campaign received their lifesaving transplants.
Named most awarded campaign in UK, #8 in the world at the prestigious WARC ranking and Ad-age Experiential Campaign of the Year .

AWARDS

Cannes Lions - Bronze
Cannes Lions - Silver
Clios - Grand Award
Creativepool Annual Award
D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil
Eurobest Award Gold
LIA Award - Silver

MADEIT CREDITS

  • NHS Organ and blood donationClient
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