ABOUT

FOX News needed a high-impact sales presentation for the 2024 election cycle, one of the most important moments in political media. The objective was to help the ad sales team communicate the scale, credibility, audience value, and cross-platform reach of FOX News Democracy ’24 to agency and brand partners.
I led the visual design and presentation system, translating research, audience data, competitive insights, and marketing messages into a polished sales narrative. The deck needed to feel authoritative, timely, and premium while making complex political and media data easy to understand in a room of senior buyers and decision-makers.
The final presentation supported FOX’s national ad sales team throughout the election season, helping frame Democracy ’24 as a strategic platform for advertisers seeking engaged, politically aware audiences at scale.