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FOX Sports is one of the most valuable properties in the FOX portfolio, requiring sales and marketing materials that can communicate scale, excitement, audience value, and partnership opportunities across broadcast, streaming, digital, social, and live sports environments.
This body of work brings together a range of FOX Sports marketing and sales enablement materials, including FOX NFL schedules, America’s Game of the Week assets, FOX College Football tentpole graphics, NASCAR and IndyCar performance pieces, digital capabilities one-sheets, client recap decks, and internal newsletters. Each piece needed to balance high-energy sports design with clear information architecture, brand consistency, and practical usability for internal teams, national sales teams, clients, and social channels.
My role included visual design, layout systems, image compositing, presentation design, information hierarchy, template development, and creative adaptation across multiple formats. I partnered with marketing, sales, research, and internal stakeholders to translate programming priorities, audience data, sponsorship opportunities, and performance insights into polished materials that could support advertiser conversations and internal communications.
The result is a flexible sports marketing system that helps FOX Advertising communicate the value of major sports properties with clarity, energy, and consistency across schedules, decks, one-sheets, newsletters, and digital campaign materials.