ABOUT

Concept
FOX Advertising evolved from FOX Ad Sales / FOX Access into a more modern enterprise brand system built to support the full FOX portfolio across sales, marketing, internal communications, and advertiser-facing materials.

Execution
As part of the creative design team, I helped translate the new identity into practical rollout systems, including presentation templates, vertical-specific PowerPoint decks, partnership one-sheets, Campaign Monitor newsletter systems, office conference room screens, internal brand extensions, asset library updates, and brand governance materials. My work supported teams across FOX, FOX Sports, FOX Entertainment, FOX News, Tubi, FOX One, and broader portfolio initiatives.

Results
The rollout gave FOX Advertising a more cohesive and scalable creative foundation, improving consistency across national sales and marketing materials while making recurring presentations, newsletters, one-sheets, and internal communications faster and easier to produce.