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FOX Advertising needed a scalable visual system that could support a full portfolio of brands across sales presentations, email, internal communications, social assets, and client-facing marketing materials. The challenge was to create a system flexible enough for distinct properties like FOX, FOX Sports, FOX Entertainment, FOX News, and Tubi while still feeling cohesive under one enterprise brand.
I contributed to the development and rollout of the new FOX Advertising design system, creating modular layouts, template structures, visual standards, and production-ready assets for high-volume marketing use. The system supported PowerPoint templates, email modules, newsletter formats, logo lockups, Zoom backgrounds, and sales collateral used across national ad sales and marketing teams.
The result was a more consistent and scalable brand foundation that improved creative efficiency, reduced repetitive production work, and helped teams move faster across recurring marketing and sales initiatives.