ABOUT

FOX Advertising’s Upfront presentations are among the most important sales moments of the year, helping major brands evaluate where to invest across the FOX portfolio. For the 2026/27 cycle, FOX needed a tailored presentation for Toyota and Saatchi & Saatchi that could connect the brand’s priorities with FOX’s sports, entertainment, streaming, and cultural reach.
I led the design of the presentation, creating a cohesive visual narrative that brought together multiple FOX properties, including FOX Sports, FOX Deportes, Tubi, FOX Entertainment, and key tentpole programming. The deck needed to feel premium, strategic, and highly customized while still working within FOX Advertising’s broader brand system.
The final presentation supported FOX Advertising’s Upfront partnership conversations with Toyota and Saatchi & Saatchi, helping frame FOX as a cross-platform partner across live sports, multicultural audiences, streaming, and entertainment.