ABOUT

RuMe strives to make life a little easier, and a lot brighter, with products that help consumers maintain a more organized life, eco-friendly solutions to help you care about what you carry, and bright, fun patterns to bring color and cheer to your day. #GoGreen

As an Art Director, I had the opportunity to work on designs for several types of projects: email campaigns, product patterns, direct mailers, website banners, social media posts.

One of my biggest projects was creating our brand guidelines, something RuMe had never really had before. I collaborated with the rest of the company to figure out our mission statement, being eco-friendly, and from there chose fonts/colors/photos/etc that best fit that statement.

All photography by Olivia Baker.