ABOUT
"QUEST FOR DYSLEXIA. The hacked gaming quests that help detect signs of dyslexia.
Dyslexia is hard to detect.
To make matters worse, Chinese parents are too embarrassed to take their kids to a test centre.
So we took the test to them by hacking a game they already play.
Working with one of the country’s biggest game developers, we hacked ‘Young Warrior’—the biggest adventure game of the year and China’s equivalent to ‘World of Warcraft’.
Dyslexics have difficulty recognising the shapes of Chinese characters and often confuse words of a similar shape.
Using over 100 of these commonly-mistaken words, we redesigned the gaming quests and let kids play the game, just as they normally would.
The quests are a key feature in the game.
This is where a child with dyslexia might find it difficult to visualise the characters. "
AWARDS
Cannes Lions
MADEIT CREDITS
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SAMSUNGClient
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HOBAProduction Company -

CheilDigital Agency -

Cannes Lions Winners 2022
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