About me

With 16 years of experience in UX/UI and mobile product design, I have a proven track record of leading design for complex systems and flows that have significantly impacted key performance indicators such as signups, screen time, conversions, and more. I bring a unique combination of right-brain creativity and left-brain logic, allowing me to approach responsibilities and projects with a fresh perspective.

Throughout my career, I've worked for Top-Tier Global consulting firms such as BCG Digital Ventures, McKinsey & Company, and Mbo Partners. I have led enterprise teams and mobile products for a range of industries, including financial services, retail, gaming, and software as a service. Some notable projects include; Twitter & Microsoft Versus AI Game, Lending Club App, AT&T Process, Stanley Black & Decker SaaS Platform, Northwestern Mutual Platform, Boyd Gaming Stardust Mobile Games, Credit One Bank App, Byte Web App, ShipWorks SaaS Platform.

What sets me apart is my ability to bring a fresh perspective to every project, leveraging my right-brain creativity and left-brain logic. I have a deep understanding of the entire design process, from conducting user research and creating personas to developing effective marketing schemes, prototyping, and conducting thorough testing. My expertise in these areas allows me to design intuitive and user-centric experiences that drive user engagement and satisfaction.

Skills

Brand / Logo Design, Email Design, Experience Design, Interactive Design, Interface Design, Packaging Design, UX/UI