ABOUT

Nutritionist Jenna Brown created Healthgasm to offer health, nutrition and lifestyle advice, but also offers bespoke one-to-one coaching and mentoring. Her branding and website design needed to reflect the lifestyle that she lives and breathes. When approaching the branding, the angle I too was to focus on the fact that she personifies her business and the logo needed to be as personal to her as possible. After looking at Jenna’s handwriting, an appropriate typeface was chosen, that both reflected her style of handwriting, but also worked at smaller scale.

After working further with Jenna in creating mood boards around the nature of the business, a clear vision and visual language was created, this included a fresh colour palette inspired by citrus fruit, strong, active women and bright enticing food photography.