ABOUT

Pastiche Cakes and Flowers are a new company run by 2 sisters. They create cakes and flowers for all events. As they have just started out they had no identity to the brand so I helped them to find and create this. They knew they wanted to stand out from their competitors so this was taken into account when deciding how to photograph their work. The design was kept quite simple and elegant, we wanted the flowers and cakes, which are already very bold and striking, to stand out and not fight with any design elements.
I designed the logo, brand identity, stationary and website layout.