ABOUT

Dead Man Audio is a new guitar audio start-up launching in 2022. It’s headed up by Ed and Jack, two guys who were inspired by their experience in guitar sales and product design to create their own cutting-edge guitar pickups using vintage production methods. Their aim is to speak to the idea that nothing beats that vintage guitar sound, but you don’t have to buy vintage to achieve it.

With this in mind, my challenge was to help them stand out from an already energetic guitar audio crowd in a way that felt cool, disruptive, and playful, whilst staying relatable to their clientele. Equally, the owners were inspired by soviet propaganda imagery and wanted this to lightly inspire their aesthetic in some way. This visual inspiration conveniently related back to an era of guitar making that fuelled the inspiration for Dead Man Audio’s unique pickups, so it was down to me to create visuals that brought this history into a modern, eye-catching and punchy visual language.