ABOUT

For this brief I created a Lego campaign based around imagination and the possibilities of Lego. I decided to use a series of brightly coloured patterns to show the possibilities of what you can create by assigning each brick an animal or character that would appeal to younger children. To make the campaign more interactive I used the bricks in each of the posters to create an interactive display poster. This interactive poster is the one labelled create, this background print would be magnetic along with the bricks allowing children to interact and create there own construction on the poster. Which can be seen mocked up in the bottom right section of the page.