ABOUT

For season 2 of “Ciao House” on Food Network, we dialled up the high stakes and drama, highlighting the gorgeous food and Puglia setting, with a campaign idea centering around a quintessential Italian tradition: opera.

For the specially shot promo set on location in Puglia, we staged the ultimate theatre for a culinary opera, bringing the dramatic shots to life with a freshly composed track – an opera-ified version of Sia’s "The Greatest".

Just like a classic Italian opera, Ciao House is a spectacle filled with passion, showmanship, and incredible performances. As 12 contestants take to the stage in Puglia, the scene is set for great drama. Which chef will steal the show?