ABOUT

Mads Mikkelsen returns for this spot for Carlsberg confessing that “in the UK, Carlsberg has pursued being the biggest, not the best and the beer suffered”. After enjoying a pint of Carlsberg Pilsner, Mads hints at what happened to the person responsible for the old beer... Major Tom were commissioned to write a score to help captivate this forboding scene.

MADEIT CREDITS

  • CarlsbergClient
  • Rupert JordanCreative Director
  • 750mphSound Company
  • Adrian LimCreative Director
  • Ahmed El-Azma2D Artist
  • Alastair PorterSenior Brand Manager
  • Bill SmedleyEditor
  • Cameron JohnsonMatte Painting
  • CARLSBERG UKOther
  • Charles Dockerill2D Artist
  • Chloe CooperBusiness Director
  • CLIFFORD FRENCHPR Agency
  • Gaurav Mathur3D Artist
  • Greg SpencerCreative Director
  • Imogen PaiProducer
  • INITIATIVEMedia Placement
  • James BamfordColourist
  • James JoiceManaging Director
  • Jamie CravenHead of Design
  • Liam NewtonVice President of Marketing
  • Liam NewtonVice President of Marketing
  • Lynsey WoodsDirector of Marketing
  • Lynsey WoodsDirector of Marketing
  • Maggie RobertsHead of Creative Services
  • Matt McDougal2D Artist
  • Max Di NunoAgency Producer
  • Michelle HickeyAgency Producer
  • Nicolai FuglsigFilm Director
  • Olivia O’Neil2D Artist
  • Paul MorrisHead of Sponsorship and Activation
  • Paul MorrisHead of Sponsorship and Activation
  • Rasmus VidebaekD.O.P
  • Rupert JordanCreative Director
  • Ryan NeweyChief Creative Officer
  • Samuel JohnsonBrand Manager
  • Tim WildProduction Company Producer
  • Yelena GaufmanStrategy Partner
  • * Patrick Keogh3D Artist
  • * The MillPost Production Agency
  • * Creative Circle, Creative Foundation & The UK Creative Festival
  • * Fold7Advertising Agency
  • * Charlie MoretonEditor
  • * WorkPost Production Agency
  • * Kathryn MasonAccount Manager

Carlsberg 'The Lake'

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