Dumb Blondes Associate Creative Directors

ABOUT

We wanted to livestream us freezing a real life pensioner.
But the ASA wouldn’t let us.
So we made do with an ice sculpture.
Of a real life pensioner, called Rob.
Yes, it got coverage. And did a lot of good.
And yes, the government even ended up scrapping The Winter Fuel Payment cuts.
But just imagine the ROI on our original idea.

Results:
1400+ pieces of media coverage
500,000+ petition signatures
1 government u-turn

MADEIT CREDITS

  • Independent AgeClient
Add yourself to this project

Who liked - The Frozen Pensioner

Back to The Frozen Pensioner project