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'Refresh Rinse' has always been Cuddly’s best kept secret. For those in the know, it’s their first (and last) line of attack for bad odours on clothes. Odours that even your nan’s nan’s nan’s secret laundry mix can’t get rid of.

But secrets don’t sell. So we set out to demonstrate its amazing odour removal on the grossest, most repugnant, rancid, nostril-scorching, soul-destroying, room-clearing odours of them all: teenagers.