Charlie Dejean
Copywriter
ABOUT
The concept was simple: MTV Cribs but for the Navy — a personal tour of an expensive Navy ship, with a unique Navy charm and chill attitude. Obviously, we used Snoop Dogg as a key reference.
The man, the myth, the legend — Kabai takes us on a tour of his crib, HMAS Adelaide. Even though its tone was unlike any previous Navy or Defence Force content, it received no negative feedback in research review and scored 100% on authenticity — even when Kabai says every room, equipment and flight deck belongs to him!
MADEIT CREDITS
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Australian NavyClient
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Andrew BaoArt Director -

Charlie DejeanCopywriter -

Andrew Bao & Charlie DejeanCreative Team
Back to Navy: On Deck project
Creativepool
United Kingdom