Charlie Dejean Copywriter

ABOUT

The concept was simple: MTV Cribs but for the Navy — a personal tour of an expensive Navy ship, with a unique Navy charm and chill attitude. Obviously, we used Snoop Dogg as a key reference.

The man, the myth, the legend — Kabai takes us on a tour of his crib, HMAS Adelaide. Even though its tone was unlike any previous Navy or Defence Force content, it received no negative feedback in research review and scored 100% on authenticity — even when Kabai says every room, equipment and flight deck belongs to him!

MADEIT CREDITS

  • Australian NavyClient

Who liked - Navy: On Deck