ABOUT

Meet Younger You flipped the traditional university testimonial on its head by turning interviews into a surprise social experiment that answered the age-old, impossible question: "would your younger self be proud of you?".

Bringing 9 different students, academics and alumni's younger selves to life using AI, they each listened, calculated and definitively answered the previously impossible question themselves.

Disguised as standard interviews, the films made for an emotional campaign that proved Monash University was the place to go to make your biggest ambitions a reality.

FULL CREDITS:

Client: Monash University
Chief Marketing Officer & VP: Fabian Marrone
Director, Global Marketing: Caroline Knowles
Senior Manager – Demand Generation: Jane Mahuru
Senior Marketing Coordinator: Sarah Leach

Creative Agency: VML Australia
CEO: Tom Tearle
CCO: Paul Nagy
Group ECD: Jake Barrow
Group Business Director: Bindy Bassingthwaighte
Creative Director: Jack Delmonte
Copywriter: Charlie Dejean
Art Director: Andrew Bao
Strategy Director: Clancy Walsh
Account Director: Charissa Martin
Senior Account Manager: Jen Moffatt
Account Manager: Searlait Hogan
Executive Producer: Rachel Rider
Lead Producer: Mel Herbert
Integrated Producer: Maddie Fricker

Production Company: AIRBAG