ABOUT

Most people don't know what Submariners do. Some have never even heard of 'Submariners' before. After all, it’s a secretive job. But Submariners are ordinary people just like us, who do extraordinary things to protect our country.

Instead of pulling back the curtain on a covert career, we embraced it with a nation-wide game of ‘Who am I?’. With dozens of cryptic clues spread across TVC/OLV, social and OOH, curious recruits got a taste of what they’d do as a Submariner: gather and decrypt secret intelligence.

FULL CREDITS:

Agency: VML
Chief Executive Officer: Thomas Tearle
Chief Creative Officer: Paul Nagy
Executive Creative Director: Rich Williams
Creative Director: James Wills
Copywriter: Charlie Dejean
Art Director: Andrew Bao
Executive Producer: Rachel Rider
Lead Producer: Sarah Jane Sands
Chief Strategy Officer: Alison Tilling
Managing Director: Sarah Bailey
Managing Partner: Vanessa Tout
Group Account Director: Rhys Thomas
Senior Account Director: Sarah Latremoille
Senior Account Manager: Jess Osrin
Designer: Lewis Barnes
Lead Editor: Aleksandar Janev
Motion Art Director: Mitch Clark

Production: VML
Director: Stefan José
Director of Photography: Don Buppapirak
Composer: Dmitri Golovko @ DG Music
Colourist: Matt Fezz
Sound Engineer: Liam Annert
Sound House: Rumble Studios

Client: Defence Force Recruiting
Director General Defence Force Recruiting: Commodore Jan Wiltshire
Director Military Recruiting: Group Captain Chris Ellison
Deputy Director Recruiting Attraction: Wing Commander Fiona Van Der Snoek
Staff Officer Recruiting Attraction: Lieutenant Renee Clarke / Lieutenant Maxwell Stein
General Manager, Marketing: Fiona Boughton
National Marketing Manager: Zerlina Burns
Navy Brand Lead: Sonia Drew
Navy Marketing Officer: Shirley Stracchi
Social Media Lead: Inci Omay
Social Media Officer: Hannah Little
National Digital, CX & Social Media Manager: Marc Unger

Media: Universal McCann