About me

Since starting my career twenty plus years ago, I've worked as a designer and art director with some of the UK's biggest brands, including Absolut, Unilever, Fiat and Tesco. I've worked both within the agency structure and in a freelance capacity, building my skills and "ideas bank" in the process. With a strong moral compass at my foundation, I take a no nonsense approach to my work.

I have been fortunate to work on a wide variety of design projects, disciplines and market sectors over the course of my career, with my core areas of expertise being UI/UX Design, Web Design, Branding & Logo Design and Design for Print.

I have help clients grow their businesses creating beautiful, intuitive, and highly crafted solutions combining a considered approach with good planning and emerging technologies. I am comfortable in client-facing roles and am an experienced problem-solver, able to get to the root of a brief and build a solution up from that understanding. I like to produce great work for both clients and the user, rooted in business requirements and a great creative concept.

Outside of work, I can usually be found at the Gym, walking in the beautiful surrounding Bedfordshire hills or putting the world to rights over coffee or a glass of red with friends.


Brand / Logo Design, Branding, Graphic Design, Print Design, UX/UI, Web Design

Sector Experience

Advertising, Beverages, Branding, Catalogues & Brochures, Charity / Not for profit, Creative Services, Design, Insurance, Legal, Point of Sale, Print, UI / UX


Absolut, LEGO Group, Unilever

On the web
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
Creativepool member since 29 October 2019