ABOUT

The Brief
Thomas Lyte approached us with the need for a drastic shift in their digital presence and market positioning that better represented them as world leaders in trophy making and design. Thomas Lyte are makers and designers of some the worlds most iconic sporting trophies: The FA Cup, The Rugby World Cup, The Hundreds Cricket

The Creative Idea
The website needed to reflect them as a modern English brand that is embracing the modern techniques and processes of trophy making whilst not forgetting about their heritage as a traditional silversmith.

We identified the need to mimic the experience of award-winning was crucial. To win an award and be part of its ceremony is a true celebration, and that celebration being just as much about the preparation as much as the final winning performance. We knew we had to capture this sense of intense excitement and adrenalin in Thomas Lyte’s new website. The copyline ‘Made for this Moment’ encapsulates this concept and is then used as the ethos for all content creation.

We created a bespoke experience, showcasing a gallery of trophies and medals as well as focussing in on 6 magnificent case studies to demonstrate the work and the process that goes into each piece. With our newly created motion graphics and multi-media content we have managed to capture a modern and forward thinking brand that has been carefully considered to still be appropriate for a Royal Warrant holder.

The Results
"Since recently launching, the new website has driven a rise in enquiries, improved the quality of enquiries and directly contributed to immediate growth in new markets for Thomas Lyte. We were really impressed with level of quality of both the initial concepts and the final execution that matched our own ambitions. I was personally delighted with the level of collaboration we were able to achieve between our team and Deep’s highly motivated staff, which culminated in a highly adaptable website that reflects our brand as we see it and has both delighted internal stakeholders, and impressed our clients and partners. Deep have helped drive immediate growth for renowned Gold and Silversmith Thomas Lyte with creation of new website.”
Liam Malorey-Vibert, Head of Marketing at Thomas Lyte