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To mark the launch of Dune: Awakening, a survival MMO set in the unforgiving world of Arrakis, we partnered with Funcom to create a premium influencer campaign. The goal was to deliver more than a traditional influencer kit, instead, a physical artifact that felt as though it came directly from the Dune universe.

To create an influencer kit that would resonate deeply with fans of the franchise, it needed to feel authentic to the lore, visually striking, and immersive. Something influencers and their audiences would instantly recognise as Dune, while generating genuine excitement across the community.