ABOUT

Developed by Remedy Entertainment and published by Epic Games Publishing, Alan Wake II is the bone-chilling sequel to Alan Wake, released in 2010. Since its October 2023 launch, Alan Wake II has won high praise from critics and gamers alike.

Our creative marketing team was given a social media brief for Alan Wake II; build pre-launch excitement before the game’s October 2023 launch, encourage online purchases through Epic Games, PlayStation and Xbox stores, and keep the conversation going post-launch.