About me

My sports marketing and sponsorship career has been built working for a series of blue chip brands such as Allianz, American Express, Arla, Castrol, Diageo, Fitness First, Gillette, Huawei, Procter & Gamble, Six Day Cycling and Wickes, across key sporting events including FIFA World Cup, Formula One, Tour de France, London 2012 & UEFA European Championships & Champions League.

Key experience has been leading the global partnership strategy for Huawei, including signing up Scarlett Johansson and Henry Cavill for the new P9 phone; work on Fitness First's recent Team GB partnership; developing the comms strategy and coordinating the launch of Six Day London, a new cycling event for the Capital; the management of a 16 market European network for Castrol's football sponsorship which covered PR, content creation and local activation; leading the Press Office for Gillette for four years and also content creation for P&G on their UK Olympic programme.