ABOUT
Despite the millions of moustaches that are grown each year for Movember, men still don’t actively engage with their own health.
So Movember Australia created Mancestry - a world-first scientific test that uses history to keep men healthy, by analysing the DNA in their moustache hair and linking it to great moustachioed men from history.
Crucially, each Mancestry test also uncovers personalised data revealing the health markers within the DNA that each man should be aware of, prompting conversations with healthcare professionals. The ultimate "health by stealth”.
At the end of the month, influential Movember ambassadors received test kits and shared their results online, inviting participants of Movember across the country to have their own moustache hairs tested.
MADEIT CREDITS
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MovemberClient
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DDB AustraliaAgency
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Psembi KinstanGroup ECD -

Giles WatsonDeputy Executive Creative Director -

Charlie BrookesSenior Art Director






