ABOUT

Zurich UK asked us how to best promote their risk expertise to brokers and customers in their Corporate sector (£5-£300 million companies).
By unravelling a complex brief and pushing the corporate guidelines, we developed a clear umbrella proposition (The Value of Insight) supported by stunning x-ray visuals to demonstrate the benefit of Zurich looking more deeply into risk.
Integrated online and offline across multiple broker and customer channels, the campaign boosted business, was shortlisted for awards and has rolled out in Europe.