ABOUT

Westfield selected Chaos (Guildford’s prominent creative agency) to lure shoppers from the nearby High Street to their revamped Friary shopping centre in Guildford. They wanted a distinctive advertising campaign and they wanted it yesterday.
Chaos responded with designer dressed models splashed in paint and the idea ‘The Friary refashioned’. Models apparently doing the re-furb themselves blended attitude and designer chic perfectly to create a striking campaign.
Cleverly integrated across ambient and print media, the campaign caused a buzz in Guildford and increased footfall in The Friary.