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Vodafone were looking to launch their mobile information security platform Vodafone Secure into the business market.
Playing on the dangers of poor data security, Chaos proposed a visually arresting ‘threatening shadow’ campaign designed to cut through in a competitive market. Based on the message ‘It’s only secure if it’s Vodafone secure’, the advertising and direct marketing campaign concept combined cartoon style wit with serious messaging to create a sense of urgency whilst still addressing the audience ‘on brand’.
We also considered starting the campaign by communicating with the internal sales team in an equally fun way.