ABOUT

Chaos undertook a thorough examination to grasp the nuances of the present and envisioned brand identity. This process included an interactive workshop with key stakeholders aimed at refining the Brand DNA to harmonise with the current team and the future aspirations of the business.

The refined DNA significantly emphasised positioning CBPE as a genuine 'people' business, seamlessly blending unparalleled expertise with a pragmatic, down-to-earth, and genuinely caring team. The culmination of these efforts is encapsulated in the new proposition, "Unlocking Growth. Together," bringing cohesion to the narrative.

We refreshed the existing logo and created a new energetic colour palette based around a new raspberry and tangerine paired with more subtle complementary tones. However, the real challenge was to create a new and distinctive visual language – one that didn’t rely on traditional people/team photography but still showed that, ultimately, the team at CBPE and their partnerships are what makes the difference.

We created a flexible brand image style using sketched lines with watercolours that reflects, especially when animated, the dynamic nature of the investment partnerships and the positive growth and change that can happen. This style was used for sector and team imagery and the watercolour graphic style for other brand assets.