Chaos Guildford

ABOUT

A new sushi restaurant business needed branding. Their only ingredient was Tsuru – the Japanese word for crane. Bird name, fish restaurant – quite a challenge!
Through true Chaos Thinking, we rose to it, combining fish and crane in an identity reflecting the elements of freshness and authentic Japanese.
Colours and styling were chosen to evoke the oriental whilst appealing to London’s restaurant goers. Activating the brand across all marketing communications, we collaborated with and guided the restaurant interior designers to ensure a consistent look and feel.
Tsuru has subsequently opened three London restaurants – another entrepreneurial success story for Chaos!

MADEIT CREDITS

  • TsuruClient
Add yourself to this project

Who liked - Tsuru brand creation

Back to Tsuru brand creation project