ABOUT

The world’s no.1 online research sample provider Toluna needed their brand modernised and refreshed to reflect their increasing influence in the global survey technology market.
By cleverly characterising fingertips (symbolising panel respondents tapping into online surveys) under the new tagline ‘in touch with people,’ Chaos upgraded their old moon logo to a contemporary asterisk star, elevating the brand to its true status in the market.
Following our help with brand activation, guidelines, literature, web and advertising, Toluna has grown by acquisition, integrating the new companies into the brand style.