ABOUT

Turnaround private equity specialist Rutland Partners asked Chaos to turn around their brand.
For a company that injects new life into others, we realised the untapped potential of their tagline ‘Catalyst for Change’.
We reflected this as a half green, half brown leaf springing into life, supported by a new and distinctive brand language of growth in natural environments. This has transformed the brand and the external image and perception of Rutland in the Private Equity marketplace.
Rutland was named Turnaround House of the Year in 2013.