Chaos Guildford

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Using our new brand DNA to namestorm, Chaos proposed Utmost Wealth Solutions - a name and identity that is a step ahead of most.

Using typography to create a vehicle in the name and identity to reflect and emphasise the wealth of difference, Chaos paired this visually with 'Awe Inspiring' nature to reflect the ‘rare’ world of HNW audience in a visually rich and striking way - knowing that HNW clients resonate with real life images.

"Every person we've worked with at Chaos has been of the highest quality and their creative input & outputs have really delivered the WOW factor we were wanting."

Rebranding AXA Wealth International

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