ABOUT

We pitched successfully to name and brand the UK’s first 100% natural hand sanitiser. The brief? To combine the natural product ethos with a distinctive brand feel.
The ‘hand wash substitute that quashes germs’ became Quash, with a heart logo representing natural health and reassurance. Lime green packaging assured shelf stand out whilst softening antiseptic approach of competitors.
A fun ‘hand character’ viral and ads added personality to the brand. The result? Successful penetration into major retailers and high street outlets along with international market penetration.