ABOUT

How can we make lighting exciting? That was our brief from energy saving light manufacturer OSRAM, to incentivise distributors, dealers and wholesalers.
We responded with two light bulb moments – a push/pull campaign for maximum engagement and the campaign idea of Getting Light Right’ across key categories of product, application and environment. We even had a lightbulb hero graphic, visually referencing a ‘carbon footprint’.
Using this to deliver benefit led messages, we created a highly engaging, integrated sales incentive campaign.