ABOUT

The Wildlife Photographer of the Year (WPY) is a leading competition in its sphere and co-owned by the Natural History Museum and BBC Worldwide.
Our brief was to create a distinctive identity and marketing campaign that could be applied across all promotional merchandise, maximising the visibility of the competition.
Before getting creative, we reviewed the existing identity and talked to stakeholders. This led to a brand that built on the heritage and reputation of WPY, combining the passion for photography with the visual power of nature and enabling the Natural History Museum to take ownership of the brand.