ABOUT

Following a pitch, Chaos were selected to evolve Heathrow’s identity, to reflect a global hub airport and positioning.
Initial research and briefing prompted discussions with Heathrow about their values across the business. This broadened the brief to encapsulate Heathrow’s role in a modern, interconnected world.
Our solution was a strong, yet dynamic brand that could flex to engage in different ways. We also created a Heathrow airport service hierarchy, as well as a brand site and brand guidelines, allowing both standard and premium offerings to co-exist within the brand family whilst maintaining their own distinct look and feel.