Chaos
Guildford
ABOUT
In an otherwise glowing report in 2009, Ofsted raised concerns about the lack of a cohesive public profile for the newly merged entity: Guildford College Group.
We were tasked accordingly with designing an identity to unify the three colleges, allowing each to retain its individuality while benefiting from being part of the larger college group.
Our thinking was to develop a fluid, contemporary identity able to show graphic inter-relationships. The brand was successfully rolled out across all websites, signage and advertising based on full guidelines which we produced.





