ABOUT

Dell asked Chaos to rebrand and rejuvenate their EMEA Learning and Development programme, helping their sales force improve as a team and increase sales. Analysing the brief, we noticed the coincidence of 15 key training initiatives and 15 days annual training time per employee.
So we called the programme 15, adding benefits to the initiatives and timeline through a clever and flexible messaging device; 15 ways, 15 days, 15 pays. This demonstrated clear benefits for employees and for Dell as a company. Chaos delivered the full integrated programme of website, literature, posters and course guides.