ABOUT

We delivered a brand refresh for leading London college, City Lit.
The new identity, that aims both to inspire and intrigue while attracting as wide an audience as possible, has been successfully applied across the buildings, integrated marketing communications, advertising, online and promotional items.
A vibrant palette of colours reflects the inspirational and welcoming college atmosphere, with the flexibility of usage to encourage its bold use in all communications. An online Visual Identity Toolkit provides a comprehensive guide to ensure that brand is reinforced.