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Chaos created a bespoke 3D model to bring "The Connective" to life. The model is made up of overlapping layers of colour, which create harmonious shades when viewed together. Various crops and blur effects are applied to the model to create a bespoke visual language.

The model portrays the values of a global entity working together through interacting layers and colou. It can be viewed as an ever-changing video or as a series of stills. The stills are being used for marketing collateral such as deal decks and other launch materials.

The new brand identity for Multiply is a powerful and visually appealing representation of the company's mission. It is sure to help Multiply attract and engage founders and investors around the world.