ABOUT

Defaqto's Brand Strategy created by Chaos played a transformative role in shaping their new identity and fresh look and feel. Recognising the need to align with their evolving vision and create a more consumer-centric brand, Defaqto's previous identity, although functional, was ready for a revitalised approach. The new brand identity we developed puts the Defaqto star at the centre stage, anchored to the redesigned logo.

With confidence and boldness, the star takes on a leading role in the brand imagery and resonates across all brand guidelines and marketing communications. The star graphic, combined with a distinctive and vibrant color palette, instils instant brand recognition among consumers and Defaqto's loyal customers.