ABOUT

Having won the pitch to rebrand ‘the forgotten ailment’, we tackled the physical constriction of Asthma head on with a tubular knot identity - but with positive twists; a heart shaped loop, depicting care for sufferers and open ends representing positive outcomes.
Messaging played on the ‘don’t forget’ connotations of the knot. We rebranded using a shorter name (Asthma UK)and met an even shorter deadline to activate the brand through consumer literature, events, merchandise and online - to universal acclaim from staff, stakeholders and fundraisers.