ABOUT

Sprint helped to pioneer phones for the hearing-impaired. I was fortunate to win the account that would roll out the phones and service across North Carolina. Sprint was a wonderful client and fully supported the end to end process, beginning with interviewing a number of people who had tried out the phone — a great experience to meet these people. The results of the campaign exceeded all expectations, they literally could not keep up with demand and had to pause the campaign at one point. Great results on a tight budget; mission accomplished. My role: creative direction / print graphic design / copywriting / interviewer / photographer.